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Web - Native Ad


Different from banner and interstitial, Vpon provide three types of layouts that include a group of ad creatives such as titles and images for each. You can embed CSS in your HTML to make the native ad layouts more fit to your website.

Note: Native ads are only available on mobile sites, you won’t see any ads if you open your website with personal computers.


Basic Setup

You should put following code snippet in the <body> section of the page that you want to show ads.

  <vpon vpon_ad_test="1"
        vpon_ad_licensy_key="License Key"
  <script type="text/javascript"  src="//"> </script>


  • Vpon Web SDK supports HTTP & HTTPS. Please use // as the source and put it before “</body>” while importing SDK. Browsers will import the suitable one base on the protocol of the page. Besides, you only need to import it once.

  • Change the parameter of vpon_na_min to specify the size of image or we’ll return a proper one that depends on the screensize of users.

  • Once you finish editing your page, save and reload it. You can find a test ad in the tag after initializing the SDK.

  • Please modify the parameter of vpon_ad_test to "0" to get formal ads before you launch your site officially.

Native Ad layouts

Vpon Mobile Web SDK provides three types of layouts with different components for Native Ads. You’ll get a group of creatives depends on the parameter of vpon_na_layout. Embed CSS to your HTML to make these creatives more fit to your website!

Check Native Ad Spec for the specification of how to show Native Ad.



Use our Callback Function rationally when there is no proper ad fill.

  <vpon vpon_ad_test="1"
        vpon_ad_licensy_key="License Key"
  <script type="text/javascript"  src="//"> </script>
        function vponCallBackMethod(adStatus) {
          if (adStatus != 0) {
            // No ads, do something here.
          } else {
            // Ad received.

Advanced Setup

Name Description Reuqired Example
vpon_ad_licensy_key License Key from Vpon Y Fill in with your Vpon License Key
vpon_ad_format Format:
Y “na”
vpon_ad_test Test Ad N 1(Yes)/0(No)
Default = “1”
vpon_na_layout Native Ad layouts N Please refer to Native Ad layouts.
Default = “0”
vpon_na_min Size of Main Image
(1) 1200x627
(2) 627x627
N “1200x627”
debug Debugging information in console N true/false
Default = “false”
openTab If open a new tab to show ad’s contents N true/false
Default = “true”
ad_request_callback Callback Function for no ad fill N Please refer to Callback.

Navive Ad Spec

We will return the creatives that depends on the parameter of vpon_na_layout. The form below shows the creatives you might get. The properties in red must show on the ads.

Properties Class Name Description
Title vpon-title Title of the ads, text should be clear and eazy to read
Max length: 30 English character or 15 Chinese words
Main Image vpon-cover-image 1200 x 627px
627 x 627px
(enable to scale in proportion or crop into 16:9, 4:3)
AD Badge vpon-attribution Let user know it is an ad
(e.g. Sponsor name, Sponsor, Ad, and so on )
Max length: 15 English character or 8 Chinese words
Icon vpon-icon-image 128 x 128px
(enable scaling in proportion, without distortion and clipping)
Description vpon-body-text Description of the ads
Max length: 100 English character or 50 Chinese words
CallToAction vpon-action Show comletely
Max length: 20 English character or 10 Chinese words


Sample Code

  <head><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
  <title>Vpon Native Ad</title>
  <!-- Native Ad Style -->
        border: 1px solid #dcdcdc;
        position: relative;

      .vpon-native-ad .vpon-title{
        display: block;
        padding: 5px;
        font-size: 20px;


      .vpon-native-ad .vpon-cover-image{
        float: left;
        width: 33%;
        margin: 10px;
      .vpon-native-ad .vpon-cover-image img{
        width: 100%;

      .vpon-native-ad .vpon-icon-image{

      .vpon-native-ad .vpon-body-text{
        font-size: 14px;

      .vpon-native-ad .vpon-action{
        display: none;   

      .vpon-native-ad .vpon-attribution{
        position: absolute;
        color: #9a9a9a;
        right: 5px;
        bottom: 5px;
        font-size: 13px;
    <h1>The Test Page</h1>

      <vpon vpon_ad_test="1"
            vpon_ad_licensy_key="License Key"

    <script type="text/javascript" src="//"> </script>

Note: If you use iframe to embed vpon’s ad, please remember to set the size of iframe properly to fit the ads.


Still can’t see any ad

Please check the following items:

  • Please open the page with a mobile browser instead of a personal computer.
  • Clean the cache, delete cookies and reload the page.

Still can’t solve it

Turn on the debug mode and send all of “Vpadn-“ messages to Vpon FAE